• Written by Tom Molloy
• Tagged as Blog

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Want to market your veterinary practice effectively? If yes, veterinary postcards are the best pick, as they offer cheap, simple, and productive ways to market new services and establish client connections!

In today’s digital age, businesses often struggle to differentiate, given the complexity of the market. However, postcards provide a more intimate connection with potential customers. Studies conducted by Canada Post and the U.S. Postal Service illustrated that 75% of individuals receiving print mail pieces remembered the company names a week later, compared to 44% of digital ad viewers. That said, making an attractive veterinary clinic postcard with easy-to-use customized layouts can prove to be highly fruitful for your practice. 

This article discusses how you can use custom postcards to carry out postcard marketing for your veterinary facility efficiently. We’ll also discuss several types of postcards so you can wrap your head around them and level up your vet clinic’s advertising game!

1. Seasonal and Holiday-Themed Postcards

Sending seasonal and holiday-themed postcards brings you one step closer to postcard advertising, as it keeps you in touch with clients and shows you care. You can also market your clinic's products and services with these. Here are some holiday and seasonal veterinarian postcard ideas:

• Celebrating Pet Holidays

Annual pet holidays include National Dog Day, National Cat Day, and Take Your Pet to Work Day. Sending holiday postcards shows clients that you value their pets and are committed to giving them the best care.

On National Dog Day, send a postcard with a photo of a smiling dog and a message on pet health and happiness. You may also send a postcard on National Cat Day with a cute cat photo and a message on cat-owner bonds.

• Winter, summer, and holiday themes

You can send clients winter, summer, and holiday postcards—something like a winter postcard with pet safety and warmth instructions. You might also send a summer postcard with instructions for keeping your pet cool and hydrated.

What’s more, send your clients holiday postcards over the holidays. For instance, a Christmas postcard with a pet in a Santa hat or a pet menorah photo on a Hanukkah postcard, etc.

• Creating heartwarming Easter postcards 

Easter is for family, friends, and pets—and you must make your clients’ Easter special by sending them Easter postcards. You can create an Easter egg or bunny postcard, which will definitely make your clients smile. 

Easter-themed pet services like grooming and pet sitting could be a terrific way to encourage clients to use your services and show them you care during the holidays.

2. Surveys Postcards

Survey postcards are the ultimatum if you want to improve your veterinary services and gather valuable customer feedback! Sending survey postcards to clients will help you understand what they like and dislike about your clinic, which can further aid you in understanding how you must improve. 

Here’s how you can design veterinary survey postcards to conduct postcard advertising effectively:

• Be concise: Always keep your surveys short and crisp; limit yourself to 5-7 questions.
• Ask specifics: Instead of "How was your experience?" Be more specific and ask, "How satisfied were you with the wait time for your appointment?" or "Did you feel that your pet received the best possible care?" 
• Follow the Likert scale: All of your questions should adhere to the Likert scale, as this will simplify client responses and provide more measurable data for analysis.
• Ask open-ended questions: Always end the survey with an open-ended question, as this allows clients to provide more thorough feedback or extra thoughts.

However, your survey response will entirely depend on what questions you ask your audience. In order to achieve successful outcomes, you must ask the right questions, such as: 

• How pleased were you with our clinic's care?
• How clean is our clinic?
• How kind and professional is our staff?
• Was your appointment wait time satisfactory?
• Did our clinic provide the best care for your pet?
• How can our clinic improve your experience?

3. Referral Postcards

Referral postcards can get clients who are happy with your services to refer friends and family to your vet. Needless to say, word-of-mouth marketing is still one of the best ways to acquire new customers, and referral postcards are just what you need! 

What else you can do is—build a solid referral rewards program. This postcard marketing technique not only encourages clients to refer friends and family to your clinic regularly but also boosts brand awareness. Here’s what you should do:

• Provide a valuable prize: Your prize should be something your clients want or need. Offer discounts on future services, free products, or a chance to win.
• Make participation simple: Your program should allow clients to refer friends and family effortlessly. Give them referral cards or let them refer to them online.
• Promote your program: Promote your referral rewards program on your website, social media, and in-clinic signage.

4. Event Postcards

If you want to promote veterinary clinic special events and pet health workshops/lectures, event postcards are a no-brainer. They are cheap, straightforward, and, most importantly, pocket-friendly! Here are a few tips for making great veterinary clinic event postcards:

• Speak concisely: Mention the date, time, venue, and a brief event description. Also, highlight the benefits of attending your event and what participants will learn.
• Write an intriguing headline: Your headline should draw attention; it should entice folks to learn about your event and why they should attend.
• Call to action: CTAs are a must—tell your potential clients what to do next, such as RSVPing, visiting your website, or following you on social media. 
• Make contact easy: Your postcard should include your phone number, email, and website so your clients can contact you easily. 

5. Reminder Postcards

Contacting consumers about preventative care, scheduled immunizations, and checkups with reminder postcards is cost-efficient and effective. Sending reminder postcards can help clients keep their pets healthy and happy—and promote your business by scheduling more sessions. Here’s what you can do to achieve optimum results:

• Offer personalization options: Using the client's and pet names shows you care and increases the likelihood of reading the postcard. Personalize the postcard with a photo of the client's pet or a quick note on its health or personality.
• Provide preventive care services: Prevention is key to keeping pets healthy and avoiding costly issues. Highlight the benefits of preventative care services in your reminder postcards. You may explain that annual checkups can uncover problems early when they are most treatable. You may also indicate that vaccines prevent pets from dangerous diseases.
• Easy appointment scheduling for clients: The reminder postcard should provide your contact information and a link to your website or scheduling system. A QR code on the postcard can send clients directly to your online scheduling gateway, making appointment scheduling effortless.
• Offer a discount or free present to encourage appointments: Offer a discount on your clients’ next service or a free gift. You may also provide a 10% discount on all dental cleanings next month. 

6. Promotional Postcards

Promote your veterinary clinic's discounts and promotions with promotional postcards! Sending promotional postcards can attract new customers, encourage repeat business, and boost sales. Tips for creating efficient veterinary clinic promotional postcards:

• Use striking images: A captivating photo or graphic should be on your postcard. You can use a pet, veterinary staff member, or product/service image.
• Write concisely: Your postcard should briefly describe your deal or discount. Highlight your offer's benefits and what clients may expect at your clinic.
• Make offer redemption easy for customers: Postcards should have your contact information and a clear call to action. Include a QR code on the postcard so customers may scan it to go to your website or booking portal to redeem your offer.

7. Personalized Postcards

Personalized postcards show clients you care about them and their pets. Tailoring messages to individual pet owners and personalizing greetings and offers makes them more interesting. Here are a few tips for creating great personalized veterinary clinic postcards:

• Customize with initials: Use your customers' pet names throughout the postcard. Customizing shows you care about the client and their pet!
• Discuss the pet's interests and needs: You could promote senior pet care classes or discounts if the consumer has a senior pet. If the client has a chronically ill pet, suggest new therapies or drugs.
• Personalize discounts and promotions: You may give the client a discount on their next dental cleaning or a free bag of food if they schedule their pet's annual checkup.
• Handwrite a note: This makes postcards more personal and shows clients you genuinely care.

8. Educational Postcards

Inform your clients about pet health with educational postcards! Educational postcards can help consumers learn about their pet's health and well-being—and establish your clinic as a trustworthy pet care resource. When creating these veterinary postcards, you must make sure the topics are relevant. Write concisely, use good images, and ask for immediate action!

9. Emergency Postcards

Emergency postcards are crucial to veterinary clinic marketing and communication. You may aid your clients in preparing for pet emergencies, such as poisoning, fractured bones, breathing problems, seizures, heatstroke, hypothermia, bite wounds, etc. Offering emergency preparation and after-hours care contact information can encourage clients to visit your facility. 

10. Customer Testimonials and Success Stories

Add customer testimonials and success stories to your veterinarian postcards to develop trust and demonstrate your caring. Share actual tales about how you've helped other pets and their owners to demonstrate to potential clients that you're a compassionate and skilled team of veterinarians dedicated to doing the best for their pets.

Here’s how you can write successful client testimonials and success stories for veterinarian postcards:

• Keep your audience in mind when choosing stories: Write about how you helped puppies and kittens acclimatize to their new homes if you're targeting new pet owners. Tell anecdotes of how you helped pets recover if you're targeting pet families.
• Tell uplifting, heartwarming stories: Stories that generate happiness, thankfulness, and hope are easier to remember. Your postcards should feature stories that make your target audience feel happy.
• Provide specifics: More particular and thorough stories are more convincing and relatable to readers. When writing testimonials and success stories, mention the pet's name, the owner's name, and the pet's ailment.
• Permission from clients before using testimonials: Use client testimonials on marketing materials with their permission to preserve their privacy. Ask for permission by emailing or calling them.

11. Community Involvement

Running a veterinary clinic requires community involvement. You may market your clinic, give back to the community, and meet future clients. Community involvement includes supporting local animal shelters and pet adoption events. By doing so, you can establish and strengthen client relationships and bring new business to your veterinary clinic!

12. Seasonal Health Reminders

Seasonal health reminder postcards can advise clients about their pets' health hazards at different seasons of the year. You can help clients keep their pets healthy and happy year-round by reminding them about flea and tick prevention and seasonal allergy management. These veterinary postcards are a great way to carry out postcard advertising for your veterinary practice!

13. Upcoming Clinic Events

Veterinary postcards promoting clinic activities are a terrific way to advertise and attract new customers! Open houses and pet-friendly events are great ways to promote your facility, meet new customers, and strengthen relationships with current ones. Make sure to select events that interest your audiences and include all crucial event details in the postcard. 

14. Celebrating Milestones

Postcards celebrating your clinic's anniversary and Veterinarian's Day are a fantastic way to thank clients, staff, and the community. Celebratory postcards can generate goodwill, establish relationships with your veterinary clinic's supporters, and demonstrate your devotion to high-quality veterinary care.

Creating a Postcard Marketing Calendar

Create a postcard marketing calendar after creating several postcard templates. This can help you plan campaigns and distribution dates to send relevant and timely postcards to your target audience year-round.

• Plan Your Campaigns

Plan your campaigns smartly—consider your target audience while creating postcard marketing initiatives: Which audience are your postcards targeting? Do you target new pet owners, pet families, or senior pets? Likewise, set campaign goals and plan the budget for postcard advertising. 

• Set Distribution Dates

Distribution dates must be specified when postcard marketing campaigns are designed. Consider seasonality, holiday seasons, and client milestones when setting up the distribution dates. 

Measuring the Success of Your Postcards

Tracking and analyzing ROI after delivering postcards is crucial to campaign success. For continuous campaign improvement, this will assist you in understanding what actually works and what doesn't.

• Tracking responses

You may track postcard responses in several ways. Postcards with promotional codes can be used to book appointments or buy products. When they make an appointment, ask how they heard about your clinic. Google Analytics may now track postcard-related website visits.

• Analyzing ROI 

ROI measures the return on investment, which can be used as a benchmark for constructing future marketing strategies. This helps you understand what you must and mustn’t do to generate profits.

Conclusion

Postcard marketing promotes your veterinary practice and reaches your target demographic cheaply. Sending direct mail postcards helps boost brand awareness, lead generation, and service promotion. Offering myriads of benefits, veterinary postcards are truly beneficial if you want to grow your business 100x. So, what’s the wait for? Get started with creating your first veterinary podcast today!

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Try VETport Postcard Service

Sending postcards to the clients will definitely add value to a veterinary business.

That is why VETport helps veterinary clinics in creating beautiful postcards and sending them to clients. The award winning design and marketing team at VETport take care of the end to end process involved in creating a postcard template, adding personalization to the content, despatching to respective addresses and finally tracking the delivery.

Want to leverage the VETport postcard service? Write to us on - sales@vetport.com or call us on +1 216 930 2700


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